REACH learning workbook
How a single campaign brief becomes distinct flyers — then travels through intake, creative, approval, and distribution — with each asset shaped for its platform.
Operator submits title + body in Content Inbox (brand voice, offer, audience).
Pipeline drafts channel plan, caption, and creative brief per publisher contract.
Visual is built to the channel’s format — ratio, tone, text density, CTA style.
A different user (approver) reviews copy + creative in Approval Center.
Phase 1: export package for manual post. Later: gated publishers per channel.
Real Phase 1 path today: tenant manjulab → LinkedIn export.
Other channels below are demo rock-flows that teach the same states with platform-shaped creatives.
Northwind Yoga · demo-northwind-yoga
Shared input: sunrise classes and a weekend workshop. REACH does not stamp one image onto every network — each flyer answers how people scroll and decide on that platform.
Instagram · square feed
Why this shape: Instagram rewards atmosphere and a single hook. Square (1:1) fills the feed; brand and title sit in the visual, not a corporate white paper.
Demo workflow wf-03 · state GENERATING_CREATIVE
Facebook · event cover
Why this shape: Facebook events need landscape covers and clear RSVP cues. Community photo + date/CTA panel reads like a Page event, not an IG lifestyle still.
Demo workflow wf-04 · state SCHEDULED
WhatsApp · broadcast card
Why this shape: Broadcasts are read on a phone in a chat list. High-contrast, few words, confirm CTA — not a brand campaign poster.
Demo workflow wf-05 · state EXPORT_READY
ManjuLAB · manjulab · Phase 1 real path
Same channel, two intents — launch announcement vs weekly digest. Both stay LinkedIn-native: landscape, whitespace, thought-leadership tone — never Instagram “vibe first.”
Why: Hero brand + single headline + one CTA — LinkedIn launch posts win with clarity, not collage.
wf-01 · EXPORT_READY · real path
Why: Editorial list layout signals recurring value; approver gate before anything leaves the lab.
wf-02 · PENDING_APPROVAL · real path
Contoso Coffee · demo-contoso-coffee
One coffee company — but X, LinkedIn B2B, and email newsletter are different contracts. The flyer language changes with the audience, not just the logo placement.
X · punchy thread hero
Why: Short, high-contrast, urgency. Thread-friendly — not a wholesale deck.
wf-06
LinkedIn · B2B story
Why: Calm professional framing for café buyers — margins and logistics, not FOMO.
wf-07
Email · masthead
Why: Horizontal ESP header for inbox preview; subscribers expect a letter, not a viral post.
wf-08
Fabrikam Fitness · format contrast
TikTok (9:16) is not a cropped LinkedIn banner. Hook text lives at the top of the phone frame; the first second is the entire job.
TikTok · 9:16
Why this shape: Vertical native. Hook (“STOP doing this”) owns the top; brand safety and music rights stay on the approval checklist before publish.
Demo workflow wf-10 · PENDING_APPROVAL
| Channel | Format intent | Creative priority | REACH handoff |
|---|---|---|---|
| 16:9 professional feed | Clarity, brand, one CTA | Export package (Phase 1) | |
| 1:1 / vertical story | Atmosphere + short hook | Demo publisher shape | |
| 16:9 event / album | Community + RSVP logistics | Demo publisher shape | |
| X | 16:9 punchy still | Urgency, threadable line | Demo + idempotency lesson |
| Masthead banner | Inbox preview + letter tone | HTML/ESP export | |
| Square message card | Glance + confirm | Broadcast export (human confirm) | |
| TikTok | 9:16 vertical | Hook in first second | Demo + brand-safety checklist |